Hello!
A Bit About Me
I am an ambitious marketing professional with over 8+ years of experience, looking forward to adding value to your organisation. Passionate about storytelling and adept at managing a 360-degree marketing function, I am a resilient, sincere, creative, and curious learner with strong business acumen and interpersonal skills.
My Skills and Expertise
"A jack of all trades is a master of none, but oftentimes better than a master of one"
Owned go-to-market strategy end-to-end, setting direction on positioning, messaging, market prioritisation, and launch sequencing across regions. Created clarity and momentum at launch by aligning product, brand, and commercial teams around a single, insight-led narrative.
Go-to-Market (GTM) Planning & Execution
Took full accountability for campaign strategy, execution, and optimisation across paid, owned, and earned channels. Raised campaign effectiveness by introducing clearer briefs, tighter storytelling, and stronger performance feedback loops.
End-to-end Campaign Ownership
Set digital and social strategy across platforms, defining the balance between brand building and performance. Shifted activity from tactical posting to purposeful storytelling, improving consistency, engagement, and conversion across the funnel.
Digital and Social Media Marketing
Set the content direction and personally shaped key narratives across channels. Elevated quality and consistency by moving content from output-driven to insight-led and audience-relevant.
Content Planning & Copywriting
Shaped external communications strategy in partnership with PR teams, defining what the brand stands for and when it should speak. Strengthened trust and visibility through disciplined messaging and proactive thought leadership.
Public Relations and Communications
Used insight as a strategic tool, not a reporting exercise, to guide decisions across GTM, campaigns, and brand activity. Improved relevance and performance by anchoring strategy in real customer behaviour and market dynamics.
Consumer and Market Insights
Led product marketing strategy, defining how products show up in market and how teams talk about them. Enabled stronger adoption by simplifying complex propositions and equipping commercial teams with confident, customer-ready narratives.
Product Marketing Management
Directed end-to-end delivery of launches, conferences, and brand experiences across markets. Turned events into strategic moments that strengthened relationships, accelerated conversations, and reinforced brand credibility.
Event
Management
Owned email strategy as part of the wider customer journey, not a standalone channel. Improved engagement by aligning timing, messaging, and content with how audiences actually make decisions.
Email
Marketing
Certifications
