I didn’t plan on becoming a marketer...
I engineered my way into it.
*record scratch* *freeze frame* “Yep, that's me. You're probably wondering how I got here.”
Act I: Gravity, People, and Other Invisible Forces
I did not begin with marketing.
I began with physics - with the idea that systems move according to forces that are often invisible until their effects become impossible to ignore. Gravity, momentum, equilibrium. The understanding that outcomes are rarely accidental; they are the result of pressure applied consistently over time.
However, an object at rest stays at rest, unless acted upon by an unbalanced external force. And that unbalanced external force was stories-loads and loads of stories. They lived in books, obviously, but also in paintings, performances, overheard conversations, headlines. They appeared uninvited while I drifted through subjects that didn’t hold me. I didn’t yet know what to do with that fascination, except be a bookworm and keep writing random unfinished stories in my notebooks.
In India, practical choices have gravity of their own. You become an engineer, or a doctor, or you explain yourself endlessly. Psychology intrigued me, but I couldn’t memorise biological nomenclature to save my life. Physics won. I trained as an engineer - learning how systems behave, how inputs ripple outward, how structure matters more than noise.
What I didn’t realise then was that I was learning the foundations of marketing.
Because marketing, at its best, is applied physics for people: forces, momentum, signals, behaviour, and reaction.
Act II: The Shape of Influence
Outside the engineering classroom, I was never just one thing.
I ran events at scale through a student society (Model UNs, TEDx, cultural festivals) learning firsthand how messaging, experience, and timing influence turnout and engagement. I freelanced as a writer to fund a life independent of my parents (and, candidly, my social life), working with everyone from early-stage startups to million-dollar organisations across fintech, lifestyle, education, and non-profits.
The pattern was consistent:
+ Attention is not earned by volume.
+ Trust is not built by repetition.
+ Narratives only hold when they are supported by evidence.
My first full-time role in PR and communications intelligence set this in stone. At Cision (later Wipro), I worked with global brands and institutions (Visa, Mastercard, BMW, Audi, the European Parliament and Commission), analysing how narratives travel, mutate, and land. Data wasn’t the enemy of creativity; it was, in fact, the guardrail.
Good stories weren’t just told.
They were engineered.
Act III: The Inflection Point- Marketing mothership calling me home
Covid, like most things, clarified rather than created the truth.
Confined to one room and too many thoughts, I finally named what I’d been circling for years: marketing was the only discipline that let me hold insight, psychology, creativity, and commercial reality at the same time- without apology.
I chose to study it properly.
After surviving the visa and application gauntlet, I joined Cranfield University for an MSc in Strategic Marketing - one of the most rigorous programmes of its kind. While studying full-time, I continued working part-time with Cision because my managers did not want to lose momentum on key accounts (and lose an amazing employee like me *winks*).
I didn’t just keep up. I excelled.
I graduated top of my class and was awarded the Director’s Prize for Outstanding Performance!
Final Act: Putting all my knowledge
to work
Since then, I have led marketing, brand, and communications initiatives in complex, global environments, most recently at NielsenIQ.
I have owned go-to-market strategy, product and brand marketing across APAC, EMEA, and North America, particularly in the beverage and CPG ecosystem. I have worked at the convergence of insight and execution: launching products, running flagship events, shaping narratives, enabling sales teams, building thought leadership, running ABM-led campaigns, managing events, PR, social, email, and content - sometimes all at once, ensuring that marketing showed up not just beautifully, but usefully.
I have written copy, designed brand assets and edited videos myself. I have sat in rooms where numbers mattered more than adjectives, and others where the opposite was true. Both taught me the same lesson: marketing only works when it respects context.
The story's not over yet…
I don’t approach marketing as a series of campaigns.
I approach it as a system: shaped by culture, constrained by economics, and judged by outcome. I’m comfortable working with ambiguity, but impatient with noise. I value evidence over enthusiasm, and clarity over volume.
Having worked across insights, communications, and brand, I understand how narratives are built, tested, and corrected. I understand why some messages scale and others fracture.
Why should my story matter to you?
I am looking for a new challenge, a new fixation, a new muse…
I’m drawn to Brand, Marketing, and Communications roles where strategy matters, insight is respected, and storytelling is treated as a growth function.
If that aligns with your school of thought, we should talk :)