I didn’t plan on becoming a marketer...
I engineered my way into it.
*record scratch* *freeze frame* “Yep, that's me. You're probably wondering how I got here.”
Act I: Gravity, People, and Other Invisible Forces
I did not begin with marketing.
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I began with physics - with the idea that systems move according to forces that are often invisible until their effects become impossible to ignore. Gravity, momentum, equilibrium. The understanding that outcomes are rarely accidental; they are the result of pressure applied consistently over time.
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However, an object at rest stays at rest, unless acted upon by an unbalanced external force. And that unbalanced external force was stories-loads and loads of stories. They lived in books, obviously, but also in paintings, performances, overheard conversations, headlines. They appeared uninvited while I drifted through subjects that didn’t hold me. I didn’t yet know what to do with that fascination, except be a bookworm and keep writing random unfinished stories in my notebooks.
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In India, practical choices have gravity of their own. You become an engineer, or a doctor, or you explain yourself endlessly. Psychology intrigued me, but I couldn’t memorise biological nomenclature to save my life. Physics won. I trained as an engineer - learning how systems behave, how inputs ripple outward, how structure matters more than noise.
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What I didn’t realise then was that I was learning the foundations of marketing.
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Because marketing, at its best, is applied physics for people: forces, momentum, signals, behaviour, and reaction.
Act II: The Shape of Influence
Outside the engineering classroom, I was never just one thing.
I ran events at scale through a student society (Model UNs, TEDx, cultural festivals) learning firsthand how messaging, experience, and timing influence turnout and engagement. I freelanced as a writer to fund a life independent of my parents (and, candidly, my social life), working with everyone from early-stage startups to million-dollar organisations across fintech, lifestyle, education, and non-profits.
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The pattern was consistent:
+ Attention is not earned by volume.
+ Trust is not built by repetition.
+ Narratives only hold when they are supported by evidence.
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My first full-time role in PR and communications intelligence set this in stone. At Cision (later Wipro), I worked with global brands and institutions (Visa, Mastercard, BMW, Audi, the European Parliament and Commission), analysing how narratives travel, mutate, and land. Data wasn’t the enemy of creativity; it was, in fact, the guardrail.
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Good stories weren’t just told.
They were engineered.
Act III: The Inflection Point- Marketing mothership calling me home
Covid, like most things, clarified rather than created the truth.
Confined to one room and too many thoughts, I finally named what I’d been circling for years: marketing was the only discipline that let me hold insight, psychology, creativity, and commercial reality at the same time- without apology.
I chose to study it properly.
After surviving the visa and application gauntlet, I joined Cranfield University for an MSc in Strategic Marketing - one of the most rigorous programmes of its kind. While studying full-time, I continued working part-time with Cision because my managers did not want to lose momentum on key accounts (and lose an amazing employee like me *winks*).
I didn’t just keep up. I excelled.
I graduated top of my class and was awarded the Director’s Prize for Outstanding Performance!
Final Act: Putting all my knowledge
to work
Since then, I have led marketing, brand, and communications initiatives in complex, global environments, most recently at NielsenIQ.
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I have owned go-to-market strategy, product and brand marketing across APAC, EMEA, and North America, particularly in the beverage and CPG ecosystem. I have worked at the convergence of insight and execution: launching products, running flagship events, shaping narratives, enabling sales teams, building thought leadership, running ABM-led campaigns, managing events, PR, social, email, and content - sometimes all at once, ensuring that marketing showed up not just beautifully, but usefully.
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I have written copy, designed brand assets and edited videos myself. I have sat in rooms where numbers mattered more than adjectives, and others where the opposite was true. Both taught me the same lesson: marketing only works when it respects context.
The story's not over yet…
I don’t approach marketing as a series of campaigns.
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I approach it as a system: shaped by culture, constrained by economics, and judged by outcome. I’m comfortable working with ambiguity, but impatient with noise. I value evidence over enthusiasm, and clarity over volume.
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Having worked across insights, communications, and brand, I understand how narratives are built, tested, and corrected. I understand why some messages scale and others fracture.
Why should my story matter to you?
I am looking for a new challenge, a new fixation, a new muse…
I’m drawn to Brand, Marketing, and Communications roles where strategy matters, insight is respected, and storytelling is treated as a growth function.
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If that aligns with your school of thought, we should talk :)